Accessing healthcare facilities is a high involvement process for any individual. A typical care seeker would explore and research before taking any decision regarding the choice of provider, especially if he is looking for a solution for a serious health issue. Th e opinions of influencers like family and friends have always swayed the decision of an individual with regards to which healthcare provider he chooses. However, with more and more people migrating to cities and countries where their social support systems have to be built from scratch, the scenario is changing rapidly.

Hi guys. Have you seen a sudden surge in the number of healthcare portals and websites in India ? I have been to most of them. It’s a good thing happening in India. Wanted to share a lot about the latest trends in the online health portals but could not find a right place to start until the guys at www.healthcaremagic.com allowed me to post it in their corporate blog. Thanks.