Accessing healthcare facilities is a high involvement process for any individual. A typical care seeker would explore and research before taking any decision regarding the choice of provider, especially if he is looking for a solution for a serious health issue. Th e opinions of influencers like family and friends have always swayed the decision of an individual with regards to which healthcare provider he chooses. However, with more and more people migrating to cities and countries where their social support systems have to be built from scratch, the scenario is changing rapidly.